Drug marketers do not always deliver a healthy message

Drug marketers do not always deliver a healthy message In the 1990s, AstraZeneca Prilosec was one of the industry's most profitable drugs. But when ...


Drug marketers do not always deliver a healthy message
In the 1990s, AstraZeneca Prilosec was one of the industry’s most profitable drugs. But when it went generic, the price fell. Thus AstraZeneca tweaked the underlying chemical, omeprazole and renamed it as a new drug with a high price to keep the …
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